Facebook is now the most popular social network in India, after increasing its users by 179% in the past year. Google-owned Orkut has been the biggest social network in India for many years, and while it still attracts large numbers of visitors, its growth isn't comparable to that of Facebook. Twitter has also dramatically increased its user base in the country, which is now the 7th largest social networking market in the world.

 

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The five fastest developing internet markets - Brazil, Russia, India, Indonesia and China - are developing very different web habits and preferences, according to a new report. Internet behaviour in the five countries, which account for one third of the total global web traffic, is not only influenced by cultural trends but also factors such as the type of available internet connections and mobile services. The full report, conducted by Boston Consulting Group, will be released next week and highlights the importance of developing online marketing strategies for each individual target market, rather than using a one size flits all approach.

 

Hootsuite, the social media monitoring dashboard, is developing different language versions of its popular tool - with the help of its users. Hootsuite is employing the increasingly common crowd sourcing technique and asking users to suggest words and phrases which would be the most accurate and relevant translations in their language. The site is currently available in English and Japanese but the growing Twitter following around the world is driving demand for multi-language versions of the tool.

 

The North Korean Government has turned to Social Media to communicate with its South Korean neighbours and the international community. It has set up a Twitter feed linking to its own website, as well as a YouTube channel showing clips of people praising the country’s leader. South Korea has reacted angrily to the content, which expresses anti-seoul and anti-US sentiments, and are attempting to block the site so that South Korean users are unable to access it. Despite this venture into the digital age by the government, most North Koreans don’t have access to computers or the internet.

 

A study conducted by Icelandic search agency Nordic eMarketing has revealed that journalists generally use less than 2.5 keywords when searching for information online. The research, which has examined media from over 40 countries, will be released as a whitepaper in October and will offer insights into journalist behaviour in different countries, such as the fact that scandanavian journalists are the most likely to look outside of their own ccTLDs when conducting online research.

We will provide details on how to access the full report when it becomes available.