Multilingual search marketing (SEO, PPC and PR) from WebCertain
Multilingual search marketing news digest for web marketers

Thursday, February 4, 2010 Nokia to speak on Global SEM at International Search Summit   VOLUME 3 ISSUE 53  
CONTENTS
International Search Summit adds Nokia to agenda
ICANN approves first non-Latin domains
Yandex sees rise in revenues
Social Networking is the priority for marketers
Global search market grew 46% in 2009
Ustream to focus on Asian expansion
International Search Summit travels to Berlin
Chinese Court rules in favour of Baidu
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ARCHIVE
Google threatens China withdrawl
January 21, 2010
Vol. 3 Issue 52
Google launches Nexus One
January 8, 2010
Vol. 3 Issue 51
Google introduces real-time search
December 10, 2009
Vol. 3 Issue 50
Google revamps itself to improve Korean performance
November 26, 2009
Vol. 3 Issue 49
Last Chance for International Search Summit tickets
November 13, 2009
Vol. 3 Issue 48
30% Discount on International Search Summit
October 29, 2009
Vol. 3 Issue 47
Twitter expands to new languages
October 20, 2009
Vol. 3 Issue 46
European Court Advisor backs Google in trademark row
October 2, 2009
Vol. 3 Issue 45
Yahoo! Acquires Middle Eastern Search Engine
September 16, 2009
Vol. 3 Issue 44
Google gets a caffeine boost
August 20, 2009
Vol. 3 Issue 43
Will the Microsoft/Yahoo deal change the global search landscape?
July 31, 2009
Vol. 3 Issue 42
Mobile is the future in China
July 22, 2009
Vol. 3 Issue 41
Search Experts lined up to speak at Search Summit
July 7, 2009
Vol. 3 Issue 40
Super Early Bird Tickets for International Search Summit - SEO!
June 24, 2009
Vol. 3 Issue 39
International SEO Summit announced
June 8, 2009
Vol. 3 Issue 38
Demographic shift in social media
May 26, 2009
Vol. 3 Issue 37
Two upcoming events you really shouldn't miss!
May 7, 2009
Vol. 3 Issue 36
Baidu paves way for international expansion
April 21, 2009
Vol. 3 Issue 35
Extended discount for International Search Summit
April 7, 2009
Vol. 3 Issue 34
Is Twitter the new Google?
March 24, 2009
Vol. 3 Issue 33

[MORE]
International Search Summit adds Nokia to agenda

Nokia’s Digital Strategy Manager will speak on Global SEM at the International Search Summit in London on 13th May. Steve Capone is responsible for developing and managing Nokia’s global digital marketing strategy and has many years of experience in international search. Other speakers at the event include Bas van den Beld, Chief Editor of SearchCowboys, Anne Kennedy of BeyondInk and Andy Atkins-Krüger of WebCertain. Early Bird Tickets are now available for the event, which will be held at the Barbican Centre. The Summit will cover topics including Mobile, Video, Twitter and Social Network Advertising.

Book Now!
 

ICANN approves first non-Latin domains

After announcing that it was to introduce domain names in multiple alphabets, ICANN has approved the applications from Egypt, Russia, Saudi Arabia and the UAE to begin registering domains in their own languages. The new Arabic and Cyrillic domains will be accessible to users from the middle of the year. According to ICANN, over 50% of global internet users use languages which use non-Latin characters and this development is being hailed as the biggest technical change to the internet in 40 years.

 

Yandex sees rise in revenues

Russian search engine Yandex has reported that it achieved a 14% increase in revenues in 2009, with the number of advertisers using the engine growing by 55%. These figures are perhaps unsurprising as overall search traffic in Russia doubled from December 2008 to December 2009, as the internet becomes more accessible to citizens across the country.

 

Social Networking is the priority for marketers

According to research conducted by the Society of Digital Agencies, marketers across the world see the use of social networks and related applications as a top priority for 2010. The survey targeted senior marketers, the majority of who said they considered a range of digital activities important, including SEO and Mobile. Over 80% of those surveyed expected to increase their number of digital projects in the coming year, and over half will be moving budget from traditional media to digital.

 

Global search market grew 46% in 2009

131 billion global searches occurred in December 2009, which is a 46% increase on the previous year, according to a recent comScore report. The most searches took place in the US, followed by China, Japan and then the UK. Russia demonstrated the most significant growth, almost doubling its traffic.

Google is still the most used search property, followed by Yahoo! and Baidu. Microsoft comes fourth in the rankings, but saw the greatest increase in 2009 with number of searches increasing by 70%, following the introduction of Bing.

 

Ustream to focus on Asian expansion

Video streaming website Ustream has announced plans to develop its services and user base in Asia, following a substantial investment from Japanese internet and telecoms company Softbank. Ustream’s Chief Executive said that Asia is an untapped market for streaming video and that Softbank’s investment will help the site make significant steps in that market. The Ustream site lends itself well to mobile usage and the high mobile penetration in many Asian markets makes it a natural target market for Ustream to increase its audience and revenues.


 
International Search Summit travels to Berlin

As well as the London event in May, there will be a further International Search Summit in Berlin in June. The Summit will be co-located with Localization World, a leading worldwide globalisation conference. Details of sessions and speakers will be released later this month.

 

Chinese Court rules in favour of Baidu

Baidu has been cleared of internet piracy charges by a court in Beijing, much to the dismay of the record companies trying to enforce intellectual property laws in the country. The ruling stated that the deep-linking to unlicensed music doesn’t constitute copyright infringement, despite the fact that this makes music available illegally to users from a range of sources. The International Federation of the Phonographic Industry claims that 99% of music consumed in China is downloaded illegally. This is the latest controversy to surround the government of the internet in China, which has strict censorship laws imposed by the authorities.

 

Published by WebCertain - Secrets
Copyright © 2010 WebCertain Group Ltd. All rights reserved.
The information provided is based on WebCertain research and every effort is made to ensure it's accuracy but you should take specific and individual consultancy before making any changes to your web site. For more information on search engine marketing visit webcertain.com www.webcertain.com is the trading name of WebCertain Group Limited and WebCertain Group Limited is a company registered in England and Wales with company number 06721395.
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