Multilingual web marketing: Web Certain's review of 2006
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Most enthusiasm for Web Marketing
Kristjan Mar Hauksson
Our good friend Kristjan Mar Hauksson of Nordic eMarketing from Iceland takes this award for his constant cheerfulness and enthusiasm for everything web!
Kristjan most recently caught up with Andy at the highly successful Search Marketing Conference in Reyjavik and met the team at the SES in London where Web Certain and Nordic eMarketing announced their multilingual search marketing partnership. |
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Best use of animation on a web site
Mullucks
Ajax is a new web technology which allows greater web animation (not the soap powder). This award goes to Mullucks - a Web Certain client for some years - and a great new web site only recently launched by the Auctioneers, Estate Agents & Surveyors which showcases the Ajax's capabilities.
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Greatest search engine innovation
Ask X
Ask has grown its share of the US market in the last year by some 33%. At Web Certain we've been advising clients to watch out for Ask for some time, especially as they go international. But we just love Ask X - their new design test in Beta. Try it for yourself.
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Most Difficult client
Web Certain
Ha you thought we were going to drop a clanger here didn't you - but no - I'm afraid we count ourselves as our most demanding client. We expect a lot of ourselves, expect it now - and of course we don't want to pay for it...
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Most intriguing new holiday destination
Iceland
Go to Iceland - you'll love it - and we think we can recommend an airline to get you there! Choose the summer though.
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Newest search engine optimisation technique
No there isn't one - a great site with great content is a good place to start.
Find out more about Web Certain's SEO services
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Best result of the World Cup
England 0 - Portugal 0 (Portugal win on penalties)
There was a general surge in holiday sales following England's exit from the World Cup. Unexpectedly, one of the most popular destinations of the summer and with a noticable uplift in holiday bookings... was Portugal.
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Buzzword of the year
Myspace - the social marketing behemoth was seized upon by marketers (especially in the music industry) who were delighted to find a new online strategy that worked - and with relatively low overheads. User-driven, Myspace and similar sites are changing at a rapid pace.
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Best online PR campaign
When the York Maze opened up this year with a brand-new Star Trek theme a concerted PR campaign was conducted with good publicity in the press, on the TV and on the internet. Looking at visits to the York Maze website, the online campaign exceeded expectations, boosting visitor numbers even more than appearances on the local news.
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